How to improve SALES at a virtual festival or fair
In the good old days when we had live fairs or festivals there were two distinct camps
Food & Drink where people came with the intention to buy
And………. Art & Craft where people came with the intention to browse
A big difference in intent! Buy or Browse
The odds improved if Food & Drink was combined with Art & Craft or when it was the lead up to the Festive season where people were actually seeking presents!
And here’s the thing You yes YOU, the maker and artisan need to – in fact must engage with your potential customer let alone your existing one!
You will not gain customers and sales sitting behind your stalls avoiding eye contact and not speaking…
And would you believe the same applies when you attend a Virtual Fair or Festival.
I know because I have organised both live and virtual festivals and the ones who step out of their comfort zone and engage with people gain more sales whether it is immediate or later.
With the emergence of the virtual or digital fair let us discuss how you can improve your sales and build your following and customer lists.
You Need to be ENGAGING
Let’s start with your post. Too many makers just upload pictures with no explanation, Facebook and Instagram are full of pictures and whilst quite pleasant to look at tells you absolutely nothing about the product, and I bet you are bit like me ……….
You want to know how it was created, the inspiration behind it and why the customer would love it!
Back to improving your sales at virtual or digital fairs:
Last but not least tell them:-
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